While the November 2020 election will forever be associated with the presidential race, in California, it also signaled the passing of Prop. 24— the California Privacy Rights Act of 2020 (CPRA). This bill came into effect just two years after the enactment of a similar law—the California Consumer Privacy Act (CCPA). In this article we look at the new regulations and how they will affect the email marketing community.
When Google ran into a problem with their servers, they chose to start sending “address not valid” in response to every email received, confusing thousands of people and causing serious problems for email marketers. Here’s our analysis of the situation and why Google’s choice was a very bad one.
To say 2020 was a momentous year would be an understatement, but it wasn’t as bad a year for email errors as some previous years. Here's our annual look back at the previous year’s email. Besides the usual typos and formatting issues, this time we look at the effect of the dark mode on mailings.
Goolara’s flexible API has saved us lots of money. We comb through almost a terabyte of data each night, and required a powerful solution.
Stephen Heitz
The Lavidge Company
We looked at and studied every piece of email marketing software that was available. Our choice was to go with Goolara symphonie.
Keith Tessler
The American Wedding Group
The most important and appealing advantage of using Goolara Symphonie is their customer care support. I've been using Goolara over seven years, and their customer support team is unbeatable.
Symphonie User
