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Finding the Right ESP

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Cloud-based Marketing

The Right Email Marketing Software for the Job

Your company’s email marketing requirements are unique, so don’t tie yourself down to a cookie-cutter email marketing software provider that doesn’t offer the ability to expand past your current system requirements. Different verticals have different needs, and different email marketers use different metrics. Whereas retailers will be very concerned with the clickthrough rate (CTR) for their emails, a non-profit or advocacy group might not even track them, but might want to change portions of the text dynamically for geographic or political reasons. These requirements change over time and that’s why the savvy marketer wants an email marketing solution that is robust enough to incorporate any changes in their campaign strategies. Goolara Symphonie was designed with this in mind, so whether you want a simple interface that lets you put together emails quickly and easily, or you want something that can handle complex emails featuring dynamic content, personalized barcodes, or triggered email, Goolara Symphonie can handle it.
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