Creating Buttons for Video in Email

If you are planning to use videos in your mailings, you will need to include a poster image as an attribute in your video tag. The poster image should include the phrase, “Right click and choose Play” to help recipients view the video. You can create poster images quickly and easily with the Poster Image Creation Tool shown below. To use this tool, upload an image, choose the position, font, style, size, and the colors for the type and the background. Then click “Apply.” Save the finished image either by clicking on the “Download” button, or by right-clicking on the image and choosing “Save Image As...” from the pop-up menu.

  • URL
  • Local file
URL for image

Poster text location
Poster text
Font
Font Weight
Text size
Text color
Pick Color(Current Color is #FF0000)
Background color
Pick Color(Current Color is #000000)

It is also a good idea to include an alternative linked image in the tag. The wording on the alternative image is less critical than the wording on the poster image since clicking on the alternative image will automatically take the viewer to the appropriate link. For information on all aspects of creating poster and alternative images for videos in emails, please read our Video in Email white paper. You can also create your poster and alternative images with graphics editing software, such as Adobe Photoshop, Fireworks, or Gimp. You can start from scratch, but we've made a few to help get you started. The right-click buttons for the "poster" image are available in three type styles:

For a choice of play buttons to use on the alternative images, click here.

A complete set of all the png files along with Adobe Illustrator vector versions of the buttons are also available for downloading as a single zip file here.

For more information on this process, download our white paper, Video in Email.

Right-click buttons (Arial)

Black right-click Red right-click Blue right-click Bright green right-click Orange right-click Lilac right-click Green right-click Purple right-click

Right-click buttons (Georgia)

Black right-click Red right-click Blue right-click Green right-click Orange right-click Lilac right-click Purple right-click

Right-click buttons (Lithos)

Black right-click Red right-click Brick right-click Blue right-click Green right-click Orange right-click Purple right-click

Play buttons (alternative image)

Black play button Red play button Gray play button

Complete Set (Zip file)