Deciding between a cloud-based (hosted) email marketing platform and a licensed, on-premise one is often seen as a difficult choice. Many companies see the on-premise vs. hosted decision as an either/or proposition, and some assume that once you've chosen one email marketing platform, switching to the other is difficult. In truth, switching from an on-premise to a hosted platform or vice-versa is easy when you are using Goolara Symphonie because you are using the same Symphonie email marketing software in both versions. It is also possible to create hybrid marketing platforms that combine cloud-based and on-premise systems.
What is On-Premise Email Marketing?
"On-premise" means that you’ve installed the email marketing software on a server at your location or colocation. This is popular with companies like want to keep as much of their computer activity as possible protected behind their own firewall. It is also popular with companies that need to keep data on all their mailings. Be careful. There are some unscrupulous email marketing vendors out there that will tell you their software is on-premise when it's nothing of the kind.
What is Cloud-based Email Marketing?
Cloud-based email marketing is a deployment of an email marketing software that is accessed via the Internet. You log on via a URL. This is the most common deployment method for email marketing software. It has the advantage of not requiring any installation and always being available in the latest version (with the on-premise deployment, you have to do your own upgrades).
Are Cloud-based, SaaS, and Hosted Email Marketing the same thing?
Yes. Cloud-based, SaaS, and hosted all refer to email marketing software that is accessed via the Internet. The terms are interchangeable.
What is Self-Hosted Email Marketing?
Self-hosted is a recent term that most often refers to email marketing software that is installed on cloud-based server platforms such as Amazon Web Services (AWS) and Microsoft’s Azure. In one sense, the email marketing software is installed on the user's server, but that server is now cloud-based, so the terms on-premise or hosted no longer seem applicable. Sometimes you’ll hear it used to mean "on-premise," but this is usually either misleading or downright wrong.
With a cloud-based system, you're connected everywhere.
The hosted deployment of Goolara Symphonie runs on our servers, in a secure co-location facility behind an industrial-strength firewall with redundant configurations to ensure no data loss. Email deliverability support is included in the monthly price. The only things customers need to access the service is a web browser (Firefox, Internet Explorer, Chrome, or Safari) and an Internet connection.
An on-premise system offers the highest level of security
The licensed, on-premise version of Symphonie is installed locally. Unlike some other on-premise systems it does not require you to buy special hardware. You provide the equipment and Internet connection, and your data remains behind your corporate firewall. Email deliverability support can be provided by Goolara, or you can handle it yourself, or you can contract with an email monitoring company such as ReturnPath to handle it for you.
If you are using AWS, it is the on-premise version of Goolara Symphonie that you will want to use.
Both versions use the same interface, and support all the same features. Powerful email marketing features, such as segmentation, dynamic content, automations, and more are available in either deployment. If you find your company needs to move from the hosted version to the on-premise solution, this is easily done without the headaches other system can create with a platform switch.