• Introduction
  • Introduction
  • Logins
  • Standard arguments
  • Passing the password
  • Determining the audience
  • Mail merge and dynamic content
  • Storing information about recipients
  • Internationalization
  • Your URL
  • Names VS IDs
  • Adding recipients
  • Large result sets
  • Mail merge delimiters
  • Security and Permissions
  • Content and templates
  • Errors
• Mail Merge Tags
• Examples
  • Example 1
  • Example 2
  • Example 3
  • Example 4
  • Example 5
  • Example 6
• Functions
  • Complaints
  • Confirmations
    • Accept
    • Get data
    • Send one
    • Send many
    • Remove
  • Content Blocks
    • Create or Edit
    • Delete
    • Retrieve
  • Demographics
    • Add
    • Delete
    • Retrieve
  • Documents
    • Complaints
    • Create
    • Edit
    • Preview (simple)
    • Preview (complex)
    • Queue (simple)
    • Queue (complex)
    • Report
    • Retrieve one
    • Retrieve many
    • Test send (simple)
    • Test send (complex)
  • Global Unsubscribes
    • Add one address
    • Add multiple addresses
    • Check if an address is on the list
    • Remove one address
    • Remove multiple addresses
    • Retrieve the recipients
  • Held Recipients
    • Add
    • Remove
    • Retrieve
  • Mailings
    • Audience retrieve
    • Audience add
    • Check queue results
    • Create
    • Preview
    • Queue
    • Remove
    • Report
    • Retrieve many
    • Retrieve one
    • Test send
  • Offline Events
    • Retrieve general info
    • Retrieve all recipients
    • Retrieve column specific info
    • Add new recipient row
    • Remove a recipient row
    • Edit a recipient row
    • Delete an offline event
    • Create a new offline event
  • Recipients
    • Add Many
    • Add One
    • Search
  • Referrals
    • Check
    • Create
    • List
  • Segments
    • Add Recipients
    • Create Fixed
    • Delete
    • Execute
    • List
    • Remove Recipients
  • Subscriptions
    • Change
    • List by email
    • List by topic
    • Subscribe
    • Unsubscribe
    • Unsubscribes list
  • Suppression
    • Global
      • Add Many
      • Add One
      • Check
      • Remove many
      • Remove one
    • Topic
      • Add Many
      • Add One
      • Check
      • Remove many
      • Remove one
  • Topics
    • Create
    • List
    • Remove
  • Utility
    • Check system
    • Get large data
  • Workflows
    • Add recipients
    • List
    • Remove many recipients
    • Status

REST Email Marketing API Documentation

DEMOGRAPHICS

Demographics are the fields you define to store information about your recipient. It might be their age, martial status, gender, home address, or spouse's name. Demographics are best for fields that have only one value, such as their age. If you need a variable number of fields, such as their children's names, where the recipient could have from zero to many entries, use the Symphonie Offline Events feature.

Every demographic is stored in the database with an appropriate column type. This allows logical operations against the data that would be difficult if every field was simply a text type. For example, by defining the Age field as a number, Symphonie will allow you to build segments where the Age is between 21 and 30, or a Birthday field can have operations such as an anniversary, the birthday, or the calculated age of the person.

Symphonie does not ship with a pre-defined list of demographics name that you must choose from. You can create any demographic name you want, and as many as you need (within reason). The name of the demographic can be in any language.

Note:You can extend the length of text columns if they are less than 250 characters, but otherwise you cannot change a data type. If you need to make a change to the data type of a demographic, delete the demographic and re-add it.