Automate Communications with Customers Using Event Triggered Emails
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Symphonie supports the use of event
triggered emails because it’s important to enable automating some of the communications
with customers, prospects and interested parties. From data inquiries to confirming
newsletter subscriptions to sending a shipment confirmation, Symphonie makes it
easy to use event triggered emails for many communication needs in business. Using
Symphonie’s event triggered email capabilities can be an enormous time saver for
marketers, a boost to your business’ customer service and very complementary to
your web and promotional email marketing strategies. Symphonie makes advanced email
marketing simple.
Event triggered emails
are useful for many communication purposes and complement your promotional emails
marketing programs.
Symphonie distinguishes event triggered
emails as “documents” to clearly differentiate them from other promotional emails
you create in marketing. Documents that become triggered emails may include opt-in
confirmations, invoices, shipping statements, snow reports—all of which are triggered
by you. These triggers can be due to the customer taking an action on your website,
like making a purchase, or can be based on external factors, like a significant
change in a stock price or warning of a school closure. It’s also easy to automate
time-based triggered emails, to send a birthday coupon or a daily weather report.
These triggered emails provide efficiency benefits for your business, as well as
enable a better customer service experience.
Symphonie gives you
the flexibility to create and configure your event triggered emails.
You can use all the rich creation
and editing features of Symphonie to build an event triggered email. Create the
content using the full-featured editor, preview and test the content to be sure
it meets your standards. Event triggered emails have a priority setting just like
regular mailings, so you can ensure that customers requesting information or otherwise
interacting with your site get an immediate email response.
With Symphonie, event
triggered emails can contain prepared or dynamic content making them very powerful
automated communications.
When you can define the content, such
as opt-in confirmations and unsubscribe confirmations, the email can be prepared
beforehand and staged for delivery automatically. On the other hand, dynamic content
consists of forms and fields in your email uniquely generated for each situation,
and often just before the email document is sent, such as an order confirmation.
You may even choose to design an event triggered email document to contain both
prepared and dynamic content. For example, the order confirmation could contain
a standard company header, company name, address and logo, as well as the company
policy regarding returns. All this information is prepared beforehand, formatted
so the appearance is attractive, then the dynamic content is automatically merged
into appropriate fields for each recipient before being sent.
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With Symphonie’s dynamic content features
it’s easy to dynamically include information from any external source. Read data
real-time from your order processing system to send an order confirmation email
to customers. Connect real-time to get shipping details that can be merged into
the mailing. Include purchased recommendation based on past purchase history for
each recipient in their birthday coupon offer. The data for the dynamic content
can even be passed directly to Symphonie when the triggered email is activated,
allowing the collected information from your website to be merged easily and efficiently
into a triggered mailing.
Using Symphonie’s event triggered
email capabilities can be an enormous time saver for marketers, a boost to your
business’ customer service and very complementary to your web and email marketing
strategies. Symphonie makes advanced email marketing simple.
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