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To Give Recipients Personalized, Relevant Email Communications, Use Symphonie’s
Dynamic Content Tools.
When you build emails that incorporate
personalized, dynamic content, you discover how compelling a recipient’s experience
becomes and increase your response rates. And when you combine the power of dynamic
content from any source with segmentation, you dramatically expand your ability
to send very customized, personalized and relevant content to recipients. Symphonie
is designed to encourage you to take advantage of these features, making it easier
for you to develop emails that truly approach one-to-one marketing.
Dynamic content is
the key to
creating a rich experience and personalizing your email content.
Conventional techniques allow simple
substitution of data stored in a database table, so you can make the “Dear Ms. Brown”
mailings. Any data that you can put into a database field can be merged. Symphonie
supports this, of course. But Symphonie offers features far beyond this.
With Symphonie you can code routines
in C# or Visual Basic (two very common and well known programming languages) and
then make these routines available for mail merging. You can have your IT department
write some simple code or take advantage of the user community modules provided
by Goolara and just drop the module in, with no need to know any coding techniques.
Once you have your dynamic code in place your marketing department can take advantage
of the stored library with a simple drop-down choice – no coding needed; no code
within the mail message. It couldn’t be easier!
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Amazingly personalized
becomes possible with Symphonie's Any Source Dynamic Content (ASDC)
This level of power and simplicity
allows for some amazing personalization. You can dynamically include personalized
messages based on a recipient’s purchase history or current status. For example,
if you were a non-profit group, you can define the specific messaging and parameters—such
as, "We look forward to your contribution"
if nothing has been received, or “Thank you so much
for your recent donation of $XXX”. Or a bit of code can be written
that looks at multiple demographic variables to provide content that is specific
to the interests of the recipient. If the recipient is a registered Republican in
zip code 94501 say "When President Bush was in Alameda
recently I told him…" and to registered Democrats in zip code 94501
say "You may have seen President Bush in Alameda recently
and I want you to know…" Suddenly your ability to matrix messaging
and offers across your recipient base, to subsets of recipients or to each recipient
just got powerful, flexible and full of potential. We believe this is where email
marketing is going and we’ve built Symphonie to be your solution for advanced email
marketing made simple.
Email marketing is rapidly evolving,
as marketers are inspired to move beyond simple blasting techniques and leverage
tools that enable them to reach recipients with very individualized, customized
and relevant content. Symphonie’s flexible Any Source Dynamic Content (ASDC) tools
will lift the relevancy of your messaging, enhance the value of the emails you create
and dramatically improve your recipient’s experience. And that will produce measurably
better results.
Contact Goolara and we’ll help you
envision what Any Source Dynamic Content could do for your email marketing program.
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