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Symphonie Measures Your Email Success with Relevant and Actionable Reports
Every marketer wants to understand
the success of their emails and with Symphonie it’s easy to get to the heart of
the results. Symphonie’s extensive reports provide relevant feedback to help you
understand what worked, what didn’t, and enable you to easily share that information
with your constituents and apply that knowledge to your next mailing or campaign.
Symphonie’s reports
are relevant, easy to understand and actionable.
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They provide the necessary metrics
you need to continuously track and document the effectiveness of your email marketing
programs. Symphonie's extensive reports will help you understand what worked and
what didn't, and enable you to apply that knowledge to your next mailing or campaign.
Symphonie allows you to examine key
performance parameters through a wide variety of measurement lenses, enabling you
to compare mailings, campaigns, topics, segments and links— individually or to each
other and even across varied date ranges. There are a number of parameters you can
evaluate in reports including, deliverability, total opens, clickthroughs, clicks
by link, clicks by recipient, unsubscribes and a summary report that provides a
easy-to-understand macro view of your mailing results. Break it down to the level
of specificity you want or aggregate the results, Symphonie’s analytical capabilities
provide the data you need to understand and improve your email marketing success.
Symphonie provides
exceptional tools to help you send targeted content at just the right moment.
Email marketing is a perfect venue
for experimentation, and with features such as Time-of-Day, Day-of-Week, and A/B
Split testing, Symphonie helps to ensure that effective content is reaching your
audience at the time that they're most likely to respond.
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Reports are information
rich, easy to understand, and easy to share with others.
Compare mailings to each other and
view the results in intuitive graphical reports that make it easy to read and interpret
at a glance. View and print Symphonie’s reports in a variety of formats, from spreadsheets
to percentages to whole numbers. You can make any chart larger to easily view more
details. All of Symphonie’s reports can easily be exported as (Comma Separated Value
(CSV) or Portable Document Format (PDF) documents so you can analyze it further.
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