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Permission-Based Email Marketing Revolves Around Recipients.
Members, lists, customers, leads,
subscribers, employees, groups, whatever you call them and however they are derived,
they are the recipients of your email marketing. Now that you have them, let Symphonie
help you reach them. Symphonie is designed to make it easy for you to import recipient
data directly into its database. Or, you can integrate Symphonie to read your company
database or CRM system in real-time, which avoids data duplication and synchronization
issues. Either choice provides the same full set of Symphonie capabilities, including
demographics, segmentation and dynamic content.
Maintain your list
with proper reply handling.
As part of managing the communication
with your recipients, to maintain your list, proper reply handling is vital to CAN-SPAM
compliance, as well as enabling an easy way for recipients to opt-out within every
email you send. Symphonie makes this easy for you to do. Symphonie automates the
double opt-in logic. The software allows you to send a confirmation message
to confirm a subscriber. Symphonie includes standard examples you can use or customize
using all the powerful features of Symphonie to make the confirmation message content
relevant. This feature ensures that recipients do not get additional mailings until
they confirm.
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Add any demographic
data to enable personalization, segmentation, and dynamic content.
With Symphonie it is easy to add additional
demographic fields to store information about your recipients. Just choose from
a drop-down and the field is immediately available. Capture recipient information
from a variety of data types, such as number, yes/no, dates, times, money, etc.
and easily populate the data in Symphonie. Use this information for segmentation
purposes or to mail merge into content. Add any number of your own custom fields
to support your initiative. Symphonie keeps only one version of a recipient’s demographics,
regardless of the lists or topics the recipient is subscribed to, so that the data
is always synchronized. When searching for recipients use your demographics as criteria
to quickly locate the recipients you need.
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Keep a complete history
of recipient information
Symphonie enables you to get detailed
information about any recipient. View or edit their demographics. See the complete
history of when the subscribed, went on hold, unsubscribed, etc. See what mailings
they received. Know if and when they have opened your mailings. You can even drill
into each mailing to see the links they have clicked on. Symphonie also provides
the full conversation that occurs with the mail server, if desired, so your IT personnel
have all the tools they need to diagnose possible delivery problems.
When Symphonie talks to your company database, Symphonie securely “reads-only”
the data in real-time.
Symphonie can automatically and securely read your data directly from your company
database. You can easily configure Symphonie to have read-only access to your recipient
data and all your demographics, so that valuable information can be leveraged for
segmentation and implementing dynamic content functionality into your email marketing
programs. When Symphonie “talks” to your company data source, you are assured that
the list you are working from is always current and the most updated version, avoiding
sychronization issues.
It’s easy to import your recipients and demographics into Symphonie’s database.
You can store all your membership and demographic information in Symphonie. Importing
the data is easy. Simply export your data into Comma Separated Values (CSV) and
then use Symphonie’s graphical wizard to import your data. Symphonie will automatically
clean and scrub your data as it is imported. View the import process in real-time,
with on-screen progress bars. As it monitors, Symphonie provides real-time feedback
if any upload issues are discovered.
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