Chief architect and the visionary behind Symphonie's mission to make advanced
email marketing simple, Philip Thorne, founded Goolara at the beginning of 2005. As
utilization of email marketing across many industries began to grow, he recognized
an opportunity to build a next generation solution. Thorne wanted to develop email
marketing software that would overcome many of the traditional limitations of other
systems and enable marketers to deliver very relevant, personalized email communications
to the inbox.
When Thorne first decided to form Goolara, he thought about what it would take to
build a great product. As a degreed engineer in software development and 5 years
prior technology expertise in the email marketing space, Thorne had the right foundation
to approach building a compelling software solution. His vision was to create software
that would further enhance the business value permission-based email marketing brings
to companies worldwide. Add to that Thorne's fundamental belief in creating a complete
software product line, meaning one that could be sold as a hosted service and as
licensed software—and Symphonie's definition began to take shape.
Symphonie's development began by taking a modern approach. Although permission-based
email marketing has been around for years, basing his development on the latest
technology was a critical step in the overall strategy. It enabled his team to achieve
better performance and greater functionality, including a core platform that can
be offered as a hosted service or sold as licensed software.
According to Thorne, "I decided to offer an email marketing solution that can be
sold as a hosted service or as licensed software because some customers want the
option and most providers are hosting-only solutions. Further, I want a long term
relationship with customers. By offering the software in both forms, customers have
the ultimate flexibility—they can choose what will work best now and know that Symphonie
can evolve as their email marketing and business needs grow. Clients may begin with
our hosted service, then migrate transparently to a licensed version—or visa versa."
Thorne's modern approach provided a product platform that would easily support IT
department needs for manageable off-the-shelf-technologies, ensure seamless scalability
and provide greater inherent security measures. When Symphonie is licensed, it can
readily install into network environments for truly integrated communication with
a company's data systems. When Symphonie is purchased as a hosted service, customers
can be confident that the software robustly, securely reads-only from corporate
data systems, using either SSL or VPN technologies. The wisdom of his modern approach
also carries forward in Goolara's ability to accelerate the company's product development
cycles for future enhancements. Symphonie is a state-of-the-art, API-centric architecture,
making it a powerful solution by today's standards and well-positioned to continue
to expand in the future.
Thorne built Symphonie to be easy-to-use, which he describes as intuitive enough
for first timer's to embrace, while offering an expansive array of advanced mailing
tools well-suited to the more-discerning needs of experienced email marketers. Key
attributes to Symphonie include a full-featured embedded HTML editor, a fully-brandable
interface, comprehensive reports that help marketers track mailing results, exceptional
internationalization and localization capabilities for global organizations, and
powerful demographic and segmentation tools to target the right recipient audience.
Most unique is Symphonie's breakthrough dynamic content functionality that truly
expands the possibilities of email marketing in exciting ways.
Symphonie elegantly and powerfully lets marketers orchestrate, track and act on
their email marketing initiatives.
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