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New in Symphonie 2.2
Symphonie 2.2 enhances your email deliverability and transparency into deliverability
issues, allowing you to know exactly what is happening with every recipient's
mailing.
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Support for DKIM
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Since its inception, Symphonie has signed all mailings with DomainKeys; however,
with the growing support for DKIM, version 2.2 now supports both methods. This will
help with deliverability, as ISPs are factoring DKIM into their calculations for
IP Reputation and feedback loops. Goolara configures all hosting accounts by default
for DomainKeys, DKIM, SPF, and Sender ID authentication.
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Enhanced Reporting about ISP Concerns
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Goolara’s patent-pending algorithm to detect and prevent deliverability issues has
been further improved to more finely differentiate between different ISPs. Symphonie
version 2.2 now utilizes the dashboard feature to present detailed information regarding
which ISPs are showing deliverability concerns. Goolara continues to lead the industry
on transparency into deliverability issues, allowing customers to know exactly what
is happening with every recipient’s mailing.
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Further Reporting Breakdown of Deliverability Issues
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Additional details are now available in charts to quickly categorize any delivery
issues. This data has always been available in textual form, but now can be seen
more quickly in aggregate chart form. With one glance you can now see if your deliverability
issues are more of a problem from anti-spam filters or unknown users, for example.
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New Feature to View the Plain Text in a Browser
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With a simple menu choice you can now enable recipients to view the plain text portion
of your content in a browser. This supports mobile devices that cannot display complicated
HTML. This feature, like the current ability to view the HTML content in a browser,
supports all dynamic content, so personalization is maintained for these browser-based
views of content.
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New in Symphonie 2.1
Symphonie 2.1 builds on the success of 2.0 with several new features for even
more powerful dynamic content ability, image hosting, per-mailing IP addresses,
and more.
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Support for Multiple IP Addresses
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Assign one or more IP addresses for each of your promotional or transactional email
to support IP reputation or increased sending speed. Use one IP address for
your critical transactional email (order confirmations, subscription notices, etc)
and a different one for your promotional emails (newsletters, special offers, etc).
Create mailstreams to deliver mail faster across multiple IP addresses.
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Flexible Content Blocks for Dynamic Merging
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Added to Symphonie's rich dynamic content features is the ability to create
blocks of content for substitution based on dynamic rules you define. Substitute
blocks of HTML, plain text, or both, and define multiple language versions for easy
use with your multilingual marketing campaign. The content blocks can be easily
substituted into transactional or promotional emails, and can be combined with dynamic
customized landing pages.
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Additional APIs
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Symphonie’s rich set of API functions continues to grow with the addition of several
new functions to programmatically control sending and exporting data, including
the ability to dynamically set the recipient list for a mailing through the Web
Services API for total control over targeting.
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Salesforce Campaigns
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Create real-time queries of Salesforce data based on Accounts, Leads, Contacts,
and now Campaigns. Use any Salesforce mechanism to get just the exact set
of recipients you want in a Salesforce Campaign, and Symphonie will read the list
of recipients in real-time. Add new recipients to the Campaign and these will
be used for the next mailing, so you're not stuck with a fixed list.
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Image Hosting
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Use our integrated Image Manager to upload and manage your images used for mailings.
ASP customers can upload images, and we'll serve the images for no extra charge,
with no storage charges for less than 100 MB of images.
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Suppression Lists
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More options are available for suppression lists in Symphonie, including integrated
support for MD5-hashed suppression lists. Easily add per-list or global suppression
data, and Symphonie will always remove the recipient, with no extra step required
on your part, regardless if you send via a segment, the API, or the web interface.
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Other new features in Symphonie 2.1:
- Easily customize user-facing pages — Customize the look and behavior of the
pages recipients interact with for a company-specific branding opportunity, even
in our ASP solution.
- Transactional email clickthroughs and opens — Record and report on clicks and
opens from any transactional email sent, and display or export the results using
our extensive collection of reports.
- New reports — Symphonie's extensive collection of real-world, meaningful reports
continues to grow with the addition of several new engagement reports to show long
term trends to help you know the best way to target your recipients.
- Additional data downloads — Pull more data from Symphonie about your recipient’s
reaction to mail for off-line analysis.
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Integration with Salesforce.com
Salesforce users can now send to their contacts, leads, or accounts using the Symphonie
interface located in a tab in the Salesforce interface. Track the results of sends
within Salesforce, seeing the details of clicks and opens for each recipient. Create
Salesforce Work Flow rules to automatically send mail from Symphonie whenever a
specific Salesforce event happens, such as a record being saved or a field being
edited.
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Integration with Google Analytics Easily add information
to populate your Google analytics with information about the email campaign. With
one click easily add reporting information that allows you to understand the behavior
of users on your site. You can even combine completely dynamic customized landing
pages with the Google Analytics data so recipients get the benefit of customized
pages and the data is tracked in Symphonie and Google Analytics.
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Heatmap Report View the data about clicks superimposed
over the rendered content. The color-coded data on the number of clicks is shown
over the top of the link or image, so you can quickly and easily see the areas where
recipients are clicking. Even works with completely dynamic content!
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Content Checker Run your html and plain text through
the new content checker to look for potential issues that come up for email. The
content checker looks for a variety of problems that frequently occur for content
used in email, checks each of your links, and more.
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View in a Web Page Simply add a link using the wizard
to direct users to the web version of your content. This feature even works with
dynamic content, so you are not limited to just showing static pages. Create content
that is dynamically determined uniquely for each recipient and still allow them
to view that page in a web browser.
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Link Expirations This feature allows you to change
a link destination after the email has been sent. If your web server is getting
too much traffic or you want to remove a limited-time offer, simply set the new
link in this window and all new clicks will get redirected to this new location.
Great for retail and e-commerce customers.
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Other new features in Symphonie 2.0:
- Faster reports - Improvements in AJAX processing provide reports more quickly
- Usage report - Extract your usage history for accounting or auditing purposes
- Data extract from reports - Get more raw data for opens, clicks, and deliverability
in CSV format
- New API calls - More data extraction routines are now available
- Faster database routines - structural improvments give faster database performance
- Sampling - Reduce your recipient selection by random sample. Great for limited offers
- Domain keys - Sign all messages with DomainKeys for better devliverability
- New reports - New reports are available to help you further understand the reaction
of your recipients
- New abilities to combine logs and reporting for clustered versions of Symphonie.
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This new release takes Symphonie and advances it to a whole new level, making it
one of the strongest email marketing software packages in today's market, and the
only one that is available in both a hosted and on-premise version.
Schedule a demo and see the power of Symphonie now!
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