More Robust and Powerful Features in Goolara's New Release: Symphonie 2.0
Goolara Continues its Effort to Make Advance Email Marketing Simple

April 10, 2008, Alameda, CA.—For Immediate Release— Goolara, LLC announced the release of the next version of Symphonie, their top-ranked email marketing solution. Symphonie 2.0 adds integration to salesforce.com, Google analytics, link expirations, and a number of new reports and enhancements. “These enhancements are a combination of features that customers asked for, plus information based on real-world experience providing services for our customers,” said Philip Thorne, Goolara’s CEO. “When you work closely with customers, as we do, you recognize the challenges they face and can improve the product to directly address their needs. It’s one of the advantages of hosting the software you sell, since you can integrate improvements that both the ASP and on-premise solutions benefit from,” continued Thorne.

The integration with salesforce.com allows users to send to their Salesforce recipients, but still leverage the powerful segmentation features of Symphonie to easily target based on behavioral criteria. In addition, rich and dynamic content can be sent using Salesforce Work Flow rules to automate triggered mail from Salesforce.

The heatmap report gives a visual representation of your clickthrough data, even with dynamic content, one of Symphonie’s most powerful features. The integrated content checker will help ensure the message content is formatted for email, since not all content created in HTML is appropriate for email. And the “view in a browser” feature can be enabled with one-click to allow HTML, plain-text, or dynamic content messages to be seen by recipient outside of their ISP-provided email client.

Links can now be set to expire and redirected to different locations based on dynamic times entered by the administrator. And Google analytics are available to easily provide information for customers that track website behavior using Google.

With a rich API and extensible architecture, Symphonie is a powerful platform for integration, whether it is done by Goolara, such as the Salesforce integration, or by customers for ties to their internal systems. “We continue to focus our energies on providing solutions that give customers the technology and services they need to make advanced email marketing simple,” said Thorne.

To learn more about these exciting new features or any of the existing advanced features please contact a Goolara sales representative at 888-362-4575 or sales@goolara.com.

About Goolara

Goolara is an email marketing solution provider offering Symphonie, a modern and advanced software solution that enables marketers to make the most of their email marketing initiatives. Built with the needs of today’s marketing professional in mind, Symphonie has an amazing feature set that includes rich segmentation ability, unprecedented dynamic content features, and relevant and actionable reporting. Symphonie is available as licensed software you install in your environment or as a hosted solution.

Founded in 2005, Goolara develops and sells Email Marketing software. The company's inaugural product, Symphonie, is making Email Marketing mainstream from small businesses to large corporate enterprises. Goolara is based in Alameda, CA.