Radio Free Europe/Radio Liberty Inc. Selects Goolara's Email Marketing Solution
Goolara Continues Growth with New Client Additions

July 2007, Alameda, CA.—For Immediate Release— International communications service Radio Free Europe/Radio Liberty chooses Goolara as their email marketing provider.

In a continuation of the company's steady growth, Goolara has announced that that it has won the contract to provide email marketing services for Radio Free Europe/Radio Liberty. The modern and sophisticated design of the Symphonie product enables marketers to integrate their data and processes into their email marketing initiatives, and was a key driver for RFE/RL.

“Goolara was the clear choice for us when it came time to find an email distribution/marketing partner” said Nino Tasca, Director of Internet Technology for RFE/RL. “We have a unique web presence since we operate in 28 different languages and have web staff literally scattered around the globe. Because of this, many off-the-shelf products do not integrate into our environment well. We needed to find a partner whose services could easily plug into our custom Content Management System. Goolara fit this need perfectly due to their industry leading API. They had the foresight to build a product that allows us - the customer - to use it as we so desire. We are not forced to change our work flow process in order to meet the requirements of the technology. Although this may sound simple in practice, it is a breath of fresh air in the Internet services industry and I hope more vendors follow their lead.”

“Symphonie was built from the onset to integrate with other data sources”, said founder and CEO Philip Thorne. “The system was built around the API so it is an integral part of the application, not just a feature that was added later. With our Any Source Dynamic Content feature, incredibly powerful segmentation ability, and our industry-standard API technologies we excel at enabling marketers to integrate their content and customize the mail for each recipient, in real-time.”

About Goolara

Goolara is an email marketing solution provider offering Symphonie, a modern and advanced software solution that enables marketers to make the most of their email marketing initiatives. Built with the needs of today’s marketing professional in mind, Symphonie has an amazing feature set that includes rich segmentation ability, unprecedented dynamic content features, and relevant and actionable reporting. Symphonie is available as licensed software you install in your environment or as a hosted solution.

About Radio Free Europe/Radio Liberty

Radio Free Europe/Radio Liberty is a private, international communications service to Eastern and Southeastern Europe, Russia, the Caucasus, Central Asia, the Middle East, and Southwestern Asia, funded by the U.S. Congress through the Broadcasting Board of Governors. In countries stretching from Belarus to Bosnia and from the Arctic Sea to the Persian Gulf, listeners rely on RFE/RL's daily news, analysis and current affairs programming to provide a coherent, objective account of events in their region and the world.

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Founded in 2005, Goolara develops and sells Email Marketing software. The company's inaugural product, Symphonie, is making Email Marketing mainstream from small businesses to large corporate enterprises. Goolara is based in Alameda, CA.