Symphonie Makes Advanced Email Marketing Simple

September 2006, Alameda, CA. - For Immediate Release - Goolara today announced its software, Symphonie, is making email marketing mainstream from small businesses to global enterprises.

“We are very excited about Symphonie and this is only the beginning for us” said Philip Thorne, Goolara founder and CEO. “We've initiated discussions with prospective clients interested in the tool, as well as embarked on a product development path to keep Symphonie robust, fresh and compelling for global marketers.”

According to Thorne, Symphonie is based on a modern, state-of-the-art architecture that is API-centric and feature-rich. The software's user interface is very intuitive, making it approachable for new users. Through clever wizards, extensive templates, favorites, a flexible editor and more, Symphonie makes the creation and preview process of email marketing a breeze.

Symphonie also allows marketers to build sophicated segments easily. Without any need to know SQL programming, users can readily create segments from demographic data, a variety of criteria or based on clich-through activity from a prior mailing. For more advanced segmentation needs, Symphonie supports secure realtime access their company's database, sales information and web analytics.

Very unique to Symphonie, the software is completely internationalized and localized, which makes it exceptionally powerful for global marketing companies. For example, a French Canadian can view the interface in French while their officemate in the USA views the same data in English. A common weakness of many conventional email marketing solutions is auto correction for time and date zones. Symphonie atomatically displays the correctly adjusted time and date for the user.

Advanced mailing features include A/B Splits, as well as Time-of-Day and Day-of-Week mailings which have become important tools for marketers to determine the optimum time to send a mailing. From versatile dynamic content tools to relevant and actionable reports, Symphonie truly makes advanced email marketing simple.

Symphonie is available as licensed installed software or as an (on-demand) hosted subscription.

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Founded in 2005, Goolara develops and sells Email Marketing software. The company's inaugural product, Symphonie, is making Email Marketing mainstream from small businesses to large corporate enterprises. Goolara is based in Alameda, CA.