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We Believe in the Value of Permission-Based Email Marketing. We Oppose Spamming.
We practice what we preach. Permission-based email marketing works.
Goolara will only
do business with customers that commit to practicing permission-based email marketing,
meaning all of their email communications are being sent to recipients that have
chosen (opted-in) to receive them. Goolara will not allow customers to send unsolicited
emails (SPAM) from our network.
Goolara contractually
requires all of our customers to authenticate that their lists are not rented or
purchased lists, email append lists, or any other list that contains email addresses
inappropriately derived. Our clients agree to provide us with the source of their
email addresses, as well as supportive evidence defining how the list was derived
and opt-in confirmation obtained. For specific details about Goolara’s policies,
we suggest consulting our Hosting Agreement.
Goolara never buys, sells or rents lists—under any circumstances.
While use of a purchased
list is a “quick way” to get a campaign started, it generally produces poor results,
which further blurs the lines between spammers and legitimate email marketers and
eventually hurts the industry as a whole. We encourage marketers to truly grow and
build their own list of recipients and leverage the exceptional features in Symphonie
email marketing software to segment and personalize all email communications. Email
marketers that send relevant content to a targeted list of opted-in recipients will
enjoy successful results that can be measured and reported.
We built our software to represent our intention to support industry best practices
to our customers.
Symphonie has integrated
technology that helps ensure our customers achieve best practices with email marketing.
Symphonie provides intuitive features and functionality related to mail sending
and recipient management that will help marketers achieve those best practices.
For example:
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With every mailing
being sent, Symphonie automatically compares to a global and a topic unsubscribe
list, ensuring that any recipient’s request to unsubscribe is always honored.
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Symphonie also provides
marketers with the ability to double opt-in subscribers by using triggered emails
to confirm a subscriber’s request for emails communications.
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Symphonie supports
easily creating custom templates to automate insertion of CAN-SPAM compliance language
(i.e. business address and opt-out option) into an email message, making it easy
for marketers to maintain compliance with every communication.
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With a single click,
marketers can add links for topic or global unsubscribing.
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Symphonie allows the
“From” and “Reply To” addresses to be customized so that recipients can know the
source of the message and whitelist the address.
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Symphonie is designed
to be completely scalable and redundant. For users of our hosted service that means
Symphonie is deployed across multiple systems that are always available to process
any unsubscribe or other request, even if a hardware failure occurs. When users
choose to license Symphonie, the software’s scalability and redundancy benefits
are actualized when they too deploy Symphonie across multiple systems.
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To avoid recipient
email fatigue, marketers can easily configure recency settings.
The list of features
goes on, but these highlights demonstrate how thoroughly Symphonie’s design makes
advanced email marketing simple.
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