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A powerful new version of Symphonie

  • Greater compatibility
  • New search features
  • More intuitive interface
  • Better recipient import tools
Automation workflow sample

Symphony 4.1 brings superior compatibility and
better features to every level of email marketing

Whether you're new to email marketing or a seasoned professional, you're going to love Symphonie 4.1, Goolara's newest version of its best-in-class email marketing software. We've tightened up the interface to make it more intuitive, and tested it across all the major browsers. As with previous versions of Symphonie, features such as dynamic content, transactional mailings, and A/B testing come pre-loaded at no extra charge. This also includes built-in Salesforce integration and a robust API. We've completely revamped our Reports capabilities, giving you new tools to streamline your marketing efforts. To find out everything Symphonie can do, visit our Features section and see for yourself.

If your company requires several people to work on and sign off on mailings, you'll find our permissions structure useful, and we never charge for multiple users in the same office. No more sharing passwords and the risks that involves. If you are looking for enterprise-level email software that's both powerful and easy-to-use, Goolara Symphonie 4.1 has it all. This includes our multi-featured automation tools, which let you create workflows for everything from drip campaigns to shopping cart abandonment programs. Contact us today for a demonstration. We're sure that once you see Symphonie in action, you'll wonder why you didn't make the switch sooner.

Enterprise-level marketing power with an interface that’s easy use.

Email Marketing Resource Center: Articles, White Papers, and Guides

Collecting IP Address Information

New! IP addresses sometimes contain valuable geolocation information that can help you personalize your mailings, but is it legal? The answer, it turns out, it a bit complicated. What’s completely legal in one country will get you penalized in another. This article explains what IP addresses are and how they work. We look at the various laws around the world regarding collection and use of IP address information, along with our own best practice recommendations.
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A Look Back at the Year in Email

New! It’s time for our annual look back at the year in email. Every January we list the emails we thought were either very good or very bad. 2016 seemed to be a year full of CAN-Spam violations, with several emails missing the all-important physical addresses and unsunbscribe links. We also have a section devoted to subject lines, both good and bad. As always, we've thoroughly examined where the errors occurred, with an eye toward avoiding such mishaps in the future. If you are an email designer, you’ll want to read this article.
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Creating an Event-based Campaign

New! After some severe subscription bomb attacks in August 2016, spam blocking services such as Spamhaus started recommending CAPTCHAs as a component of the email signup process, but what does that mean to the email marketer? And how big a hassle is it to set one up? In this article we examine CAPTCHAs, how they work, some interesting new variations, and the latest trends to improve them. If you are not already using a CAPTCHA on your email signup, you probably should, and here's a good place to learn more about them.
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